Workshops
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Bien Chingones Experiences was a Mad Mex series of workshops that took place all over Australia And New Zealand.
Intended for all restaurant employees, the main objective was to show the Brand Refreshed Identity and to transmit the new customer experience program to improve customer service in stores.
Under the logan of Fresh Fuel For Life, the main concept behind the project was to show Mad Mex values of Bold, Cheeky, and Connected through the brand's new image.
RSVA, Front-end web development, brochures, event banners, postcards, and merchandising products such as notebooks, stainless steel bottles, pins, and apparel products were designed for these events.
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