Conference Identity Design
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The annual Mad Mex conference serves as a key event to share the latest company developments with employees, franchisees, and business managers. Each year, the conference is held in a different location, and in 2018, it took place in Queenstown, New Zealand.
As the lead designer, I was in charge of the entire design project, creating a unique visual identity that captured the essence of Queenstown’s stunning natural landscape. The design concept incorporated flowing lines to symbolize the town's distinctive topography and outdoor beauty, giving the conference a fresh, modern look.
I oversaw the development and execution of all visual assets, including the logo, save-the-date, agenda, presentation templates, event banners, signage, animated GIFs, and merchandise, ensuring a cohesive and impactful brand presence across all platforms.
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