MM Queenstown
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The annual Mad Mex conference is designed to show the latest company news within its support office employees, franchisees, and business managers. Every year occurs in a different location.
In 2018 the conference took place in New Zealand, and by focusing on Queenstown style, a fresh new design was created. The idea behind the identity was to represent the town's beauty by the use of lines showing its characteristic natural landscape.
For this event, the whole visual identity was designed and carried it into all assets across the board including logo, save the date, agenda, presentation templates, event banners and signage, animated gifs, and merchandise.
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