Annual Conference Branding
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Mad Mex’s 12th annual conference brought together over 100 attendees on Yanuca Island, Fiji, for three days of learning, connection, and celebration. The event served as a platform to reflect on past achievements and unveil exciting plans for the year ahead.
As the lead designer, I was responsible for the full event branding, including all print materials and presentation assets. The visual identity centered around bold geometric shapes and a speech balloon logo, symbolizing communication and the company’s transformation in marketing and customer service. The design was inspired by the island’s ocean vibes and brought to life with a vibrant color palette, creating a dynamic and cohesive event experience.
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