An Impact Campaign
"A Kilo for the Planet" was a sustainability-driven campaign designed to inspire change and encourage eco-conscious action.
The Challenge
OCEANR wanted to showcase its partnership with a non-profit working with fishermen in Greece and Italy to remove plastic waste from the sea.
The goal was to turn a behind-the-scenes sustainability effort into a story that audiences could see, feel, and take part in.
The Solution
A Kilo for the Planet was born, a concept that highlighted real action and collaboration. The creative strategy and visual identity were crafted to bring this collaboration to life, turning a tangible sustainability effort into an engaging narrative of purpose and shared responsibility.
MANIFESTO
MESSAGE:
1 product = 1 kilo of ocean waste removed
COMMUNICATION CAMPAIGN
CAMPAIGN BANNER
HANG TAGS / COMMUNICATION IN PRESENTATIONS
STICKERS AND EXTRA PIECES
OCEAN WASTE REMOVAL
"Anything we do should have a positive impact: On our team, our brand partners, and above all, our environment."
More than Sustainable Apparel
As Brand Design Manager at OCEANR, I oversee the creative direction and execution of various brand initiatives and campaigns. My role involves shaping and implementing the brand’s visual identity and creative strategy across a diverse range of projects, from designing custom apparel for luxury hospitality brands to developing impactful marketing assets and campaigns. I collaborate closely with cross-functional teams to ensure that all design elements align with OCEANR’s sustainability goals and values, delivering cohesive, innovative, and purpose-driven brand experiences. With a focus on both creativity and strategic thinking, I ensure that our designs engage audiences and drive brand recognition across all platforms.

Let's Get in Touch
I’m always excited to connect with people who share my passion for creativity and impact. Let’s arrange a call to exchange perspectives and explore possible synergies.
© Analia Orona ~ All rights reserved