Eco-Friendly Essentials
A capsule collection campaign designed to connect sustainability, lifestyle, and timeless style.
Role: Creative & Art Direction | Explore the project online: oceanrcollection.co
The Challenge
OCEANR set out to launch a capsule collection that reflected its ocean-conscious ethos while appealing to water and outdoor enthusiasts. The goal was to craft a story that connected sustainability, lifestyle, and design in a timeless and authentic way.
The Solution
The campaign concept and visual storytelling were developed across digital, print, and social platforms, establishing a cohesive creative direction that unified product, narrative, and brand identity. The result positioned OCEANR as a lifestyle brand with purpose and emotional depth. View website
THE CREATIVE PROCESS
The aim was to craft a narrative that seamlessly connected lifestyle, sustainability, and the ocean; delivering a story that felt both aspirational and authentic.
NAMING DIRECTION
Each piece was named after coastal places, beaches, and lakes: Evoking a sense of belonging to nature and anchoring the collection in the environments it seeks to protect.
PHOTOSHOOT DIRECTION
Lifestyle imagery capturing the spirit of ocean exploration: From diving to sailing and yachting, reflecting the collection’s connection to water and movement.
SUSTAINABILITY MESSAGING
A system of icons and messaging to communicate the brand’s impact pillars, ensuring clarity and consistency across the website.
PRODUCT PAGES LAYOUT
Product pages were designed to highlight transparency and sustainability, showcasing materials, origins, and impact in a clear, accessible way.
MATERIALS & IMPACT MESSAGING
CATALOGUE
Curated a visual journey where photography, typography, and layout mirrored the essence of the collection: essential, versatile, and sustainable
POS
Brought the wholesale collection into retail spaces with a cohesive visual identity, strengthening brand recognition and storytelling at point of sale
Let's Get in Touch
I’m always excited to connect with people who share my passion for creativity and impact. Let’s arrange a call to exchange perspectives and explore possible synergies.
© Analia Orona ~ All rights reserved