Brand & Art Direction
Over five years, I was responsible for shaping and scaling OCEANR’s visuals across marketing, digital, and product, working closely with leadership, marketing, and sales teams to create meaningful, purpose-driven experiences.
Role: Design Lead - Brand & Marketing
Company: OCEANR
Timeline: 2020–Today
Scope: Brand identity · Design systems · Marketing · Digital · Packaging · Content
Industries: Luxury hospitality · Healthcare · Teamwear · B2B · B2C
Context
OCEANR is a purpose-driven apparel brand working across sustainable fashion, premium hospitality, and corporate wear.
As the company expanded into new markets, products, and audiences, the brand needed to evolve into a cohesive, scalable brand ecosystem.
Shaping the Brand
At OCEANR, my role grew as the brand did: connecting design, brand, and marketing to create meaningful, purpose-driven experiences.
With a background as a Graphic Designer, I started working on custom apparel collections for luxury hospitality clients. As the company expanded, I took on design leadership, overseeing the brand’s visual identity, and later contributing strategically within the marketing team.
This journey gave me a full view of how brand, product, and marketing come together to support both growth and long-term brand impact.
Graphic Designer
Custom apparel & client collections
Design Lead
Templates, systems, and team workflows
Brand & Creative Lead
Full visual identity ownership
Brand Marketing
Aligning brand, marketing, and sales Strategies
Visual Brand Creation
As Design Lead, I am responsible for the visual consistency, scalability, and evolution of the brand across all internal and external touchpoints.
I define design systems, templates, and brand standards, ensure brand alignment across B2B, B2C, and global markets, and collaborate cross-functionally with Design, Marketing, Sales, Product, and Leadership.
Brand, Digital & Marketing Execution
Visual Identity & Brand Imagery
- Overview logo, color palette, typography, iconography, patterns, photography style, graphics, and social media templates, building a scalable visual system.
- Maintain ongoing evolution of visual identity, packaging, POS, and presentation systems.
- Ensuring visual brand consistency across all touchpoints.
Collateral & Digital Presence
- Lead design and implementation of websites, sales and partner portals, and brand collections
- Establish templates and frameworks to enable the team to deliver consistently across all channels.
Marketing & Sales Enablement
- ABM campaigns, eBooks, educational campaigns, AI product imagery, and brand marketing assets supporting sales teams.
- Social media content direction and management, newsletters, and ongoing brand communication
Selected Projects
B2C Capsule
Eco-Friendly Essentials
A strategic step into consumer-facing products, translating OCEANR’s sustainable values into a coherent B2C brand experience while maintaining consistency with the broader brand system.
Impact Campaign
A Kilo for the Planet
A brand-led impact campaign connecting sustainability, storytelling, and community engagement, reinforcing OCEANR’s purpose beyond product.
Selected B2B
Collaborations
Curated custom collaborations for luxury hospitality brands such as Four Seasons and Islas Secas.
I oversaw creative direction and developed templates and systems that allowed the design team to deliver high-quality, on-brand solutions consistently. Each collaboration maintained luxury, sustainability, and brand coherence.
The Result
A purpose-led visual brand system that supports growth, partnerships, and long-term brand consistency.

Let's Get in Touch
I’m always excited to connect with people who share my passion for creativity and impact. Let’s arrange a call to exchange perspectives and explore possible synergies.
© Analia Orona ~ All rights reserved